Abstract

This study tries to segment and profile motor part traders in Abak road mechanical village in order to determine the extent of utilization of electronic banking among the traders in Akwa Ibom State. The survey research design was adopted for the study. The purposive sampling was used in sampling 280 respondents from a population of 1038 registered motor part dealers at the Abak road mechanic village, Uyo, Akwa Ibom State. An instrument titled “Customer Profiling and Utilization of E-banking Services by Motor part Dealers Questionnaire” (r=0.82) was used to gather data for the study. Simple regression analysis was used in analysing data. Findings showed that that age, lifestyle and trading experience of motor part traders influence their utilization of electronic banking services. It is recommended that The banks have to target those customers whose usage of internet enabled phones and USSD enabled devices as well as other technology products are on the higher side for promoting electronic banking services usage.